Between the 11th and 14th of March 2014, VIVERE Group presented its collections in home furniture, office furniture, interior design and hospitality furnishing at the 2014 Indonesia International Furniture Expo (IFEX). Organised by UBM International with support from the Indonesian Rattan Furniture & Craft Association (AMKRI), this four day event was held at the 26,000 m2 JIExpo in Kemayoran, Jakarta and boasted in excess of 700 exhibitors from across the archipelago.
As the ‘Gateway to Furniture in South East Asia’, IFEX 2014 showcased the latest designs in Indonesian furniture and crafts that best embody the country’s reputation for master craftsmanship and its access to unique resources. The expo was strategically scheduled to take place in the midst of ASEAN's peak season for furniture exhibitions and thus became an unmissable stop in the regional circuit that attracted more than 5,000 international buyers from 110 countries.
VIVERE Group was represented at IFEX 2014 by three of its subsidiaries, PT. Gema Graha Sarana (GGS), PT. Prasetya Gema Mulia (PGM), and PT. Laminatech Kreasi Sarana (LKS). These companies specialize in interior contracting and furniture manufacturing; electrical and mechanical components; and high pressure laminates, respectively.
By presenting its high end collections and impressive project portfolio at IFEX 2014, VIVERE Group successfully reached out to a host of potential domestic and international clients including importers, exporters, distributors, department stores, hospitality sector representatives, interior decorators, E-retailers, chain stores, and independent retailers. Already positioned as a leader in Indonesia’s high quality furniture industry, VIVERE strives to further its market presence through premier expos that facilitate direct access to the industry’s biggest buyers. The group has in the past also participated in Trade Expo Indonesia.